Validate your consumer idea — before you quit your job.
Powered by the JASP Validation OS — a personalized, milestone-gated framework that adapts to your venture type, your pace, and your evidence standard.
A structured AI copilot that gives you honest scoring, confidence intervals, and documented evidence -- not cheerleading. Know whether your idea deserves your full-time bet before you make it.
logged
tracked
WTP signal is below threshold. The market said no before you spent your savings finding out.
Three phases. Evidence-gated. At your pace.
Structured evidence-building adapted to your product category. Each phase gates the next — you proceed when your evidence meets the threshold, not when the calendar says so.
Market + Problem Discovery
Map the real market size with documented assumptions. Interview your ICP. Quantify problem severity before building anything.
- →ICP definition (20+ signals)
- →Market size with CI
- →Problem severity score
- →Competitive audit
Solution Validation
Validate your solution concept against real ICP pain points. Measure willingness to pay, not just interest. Run pre-sales experiments.
- →MVP hypothesis experiments
- →WTP experiment results
- →Positioning validation
- →Pre-sales signal data
Economics + Decision
Model unit economics from real data. Generate a Go/No-Go recommendation with documented evidence you can defend to anyone.
- →Unit economics model
- →Break-even analysis
- →Go/No-Go report
- →Investor-ready summary
Market + Problem Discovery
Map the real market size with documented assumptions. Interview your ICP. Quantify problem severity before building anything.
- →ICP definition (20+ signals)
- →Market size with CI
- →Problem severity score
- →Competitive audit
Solution Validation
Validate your solution concept against real ICP pain points. Measure willingness to pay, not just interest. Run pre-sales experiments.
- →MVP hypothesis experiments
- →WTP experiment results
- →Positioning validation
- →Pre-sales signal data
Economics + Decision
Model unit economics from real data. Generate a Go/No-Go recommendation with documented evidence you can defend to anyone.
- →Unit economics model
- →Break-even analysis
- →Go/No-Go report
- →Investor-ready summary
Two tracks,
one methodology.
The questions, benchmarks, and success criteria differ between physical products and digital ones. The rigor doesn't. Within each track, the system personalizes based on 12 venture-specific attributes including distribution model, capital intensity, and competitive landscape.
Physical products.Real shelves.Real margins.
Validate a consumer brand that lives in the physical world. Manufacturing lead times, retail margins, DTC economics, and brand differentiation in crowded categories.
Digital products.Scalable economics.Faster loops.
Validate a digital product or platform. Activation rates, retention signals, CAC benchmarks, and network dynamics are the core validation dimensions.
Your ideas are
yours. Period.
Every idea shared with JASP is protected by our IP Covenant -- a binding, plain-language commitment that covers data use, ownership, and your right to walk away with everything intact.
READ FULL COVENANT- Your inputs never train our AI models
- Zero data sharing with third parties
- Full data export and deletion on request
- Violations trigger refund + account closure
What honest validation
produces.
“JASP told me during the Solution phase that my willingness-to-pay signal was too weak. I pivoted the positioning -- not the product. Went live six weeks later with 3x better conversion.
Consumer Brand track
“The framework made me interview 18 people before writing a single line of code. I killed a bad idea in weeks instead of 18 months.
Consumer Tech track
“I expected a cheerleader. I got a CFO. The unit economics section alone caught a fatal margin problem before my first production order.
Consumer Brand track
Start free.
Go deeper when you're ready.
No subscriptions. No long-term contracts. Pay once. Validate with confidence. See full plan comparison →
Report Only
Skip exercises, get insights. Full AWGS intake followed by an AI-generated validation report.
One-time payment
- 15-page evidence-based analysis
- AI-generated validation report
- Delivered in 24-48 hours
- Upgrade to full validation anytime
- Exercises & framework access
- AI copilot calls
Foundation
The complete JASP framework to start your validation -- no cost, no catch.
Free forever
- Core JASP validation framework
- 10 AI copilot calls per week
- 15-page validation report
- 1 active project
- Advanced AI tools
- Data export
Pro
Full AI copilot, advanced validation tools, and the complete 60-page report.
One-time payment
or 2 x $159
- Everything in Foundation
- 100 AI copilot calls per week
- 60-page comprehensive report
- Advanced validation tools
- Data export (CSV, JSON, PDF)
- Unlimited active projects
Studio
Stakeholder views, evidence vault, and the founder buddy matching system.
One-time payment
or 3 x $169
- Everything in Pro
- Stakeholder-ready views
- Evidence vault + audit trail
- Founder buddy matching
- Priority AI processing
Start building conviction today.
No cheerleading. No false confidence. Just structured evidence and an honest answer before you make the biggest bet of your career.
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