Adaptive validation, built for your product.
Every product type faces different validation challenges. The framework adapts its exercises, benchmarks, AI prompts, and scoring weights to your category, idea, and 12 venture-specific attributes.
Physical products.
Real shelves.
Real margins.
Validate a consumer brand that lives in the physical world. Manufacturing lead times, retail margins, DTC economics, and brand differentiation in crowded categories.
Digital products.
Scalable economics.
Faster loops.
Validate a digital product or platform. Activation rates, retention signals, CAC benchmarks, and network dynamics are the core validation dimensions.
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How the tracks differ
Same core framework. Adapted benchmarks, exercises, AI prompts, and scoring weights based on the realities of each product type.
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How to choose your track
Most decisions are obvious. If you’re still unsure after reading the signals below, go with Consumer Brand for anything you can ship in a box, and Consumer Tech for anything that runs on a server.
You are building something physical you can hold
Your product is software, an app, or a platform
You need to manufacture, source, or import inventory
Your marginal cost of serving the next user is near zero
Your revenue model involves retail margins or wholesale
You are building toward recurring subscription revenue
Not sure which track?
Answer three quick questions and we will recommend the right track for your product.
Is your product something customers can physically hold?
Does your business require manufacturing or supply chain?
Is your primary delivery channel an app or website?
Some products sit at the intersection — a connected device, a subscription box with a digital component, or a wellness app with physical goods. Choose the track that matches your primary revenue model and the majority of your validation risk.
- ▸If your biggest unknown is manufacturing economics, validate as Consumer Brand.
- ▸If your biggest unknown is digital retention and activation, validate as Consumer Tech.
- ▸You can switch tracks early in your journey if your primary risk shifts.
Your track selection, combined with 12 additional venture attributes captured during onboarding, generates a fully personalized validation roadmap unique to your specific venture.
Pick your track. Start building.
Foundation tier is free forever. You’ll choose your track during onboarding — it takes about 90 seconds.
START BUILDING — FREE